中國的第一個咖啡加工廠于1935年在上海開辦,但是直到20世紀80年代中期,中國人才品嘗到袋裝咖啡,它是由卡夫(Kraft)食品公司生產的麥斯威爾牌(Maxwell)咖啡。如今,這個品牌在中國市場已經失去了它的壟斷地位。中國市場調查數據顯示,受數育程度越高者越喜歡喝咖啡。在中國,大多數咖啡消費者是年輕的辦公室職員,他們傾向于在快咖啡品牌上花更多的錢。
The first Chinese coffee processing factory was started in Shanghai in 1935, but it wasn’t until the mid-1980s that the Chinese could taste packaged coffee. It was Maxwell, produced by Kraft Food Company. Today Maxwell has lost its monopoly position in Chinese market. According to statistics from the survey of Chinese market, the more educated people are, the more likely they are to drink coffee. Most coffee consumers in China are young office employees, and they tend to spend more on fast coffee brands.