一份最新報告稱，經過近十年的發展，中國二手奢侈品市場近年將迎來最激烈的競爭，網絡平臺日益成為消費者的重要購物渠道。29至41歲的中國消費者已成為購買二手奢侈品的核心人群，這主要得益于他們旺盛的消費欲望和消費能力。
在情人節、圣誕節和新年等節假日期間，二手奢侈品的銷售額遠遠超過平時，這說明消費者喜歡進行情感消費。零售商通常會充分利用節假日進行促銷，從而實現業務的大幅增長。
A latest report claims that China’s second-hand luxury market is expected to embrace the most intense competition these years after nearly a decade of development, and online platforms have increasingly become important shopping channels for consumers. Chinese consumers aged from 29 to 41 have become the core demographic for second-hand luxury product purchases, supported by their ample spending appetites and capability.
During holidays such as the Valentine’s Day, the Christmas and the Lunar New Year, the sales of second-hand luxury far exceed ordinary time, indicating that consumers would like to spend for emotional value. Retailers usually make good use of holidays for promotions and achieve significant business growth.
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